Business Models for Dummies

Great businesses are build upon the foundation of a great business model. No amount of leadership, talent, or hard work can overcome a weak business model.

Until now, the process of business model design and analysis has been subjective and relegated to the back of a napkin. This book creates an eight-part structured analysis to a business model – The Business Model Wheel . Once this structure is in place, models can be assessed and scored.

Business Models for Dummies does more than structure a business model. Significant energy is spent on diagnostics and advanced innovation of exiting models. These innovation tactics have the power to revolutionize and revitalize a model.

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